Big Fat Marketing Blog

A Letter? I’ll Drink To That!

|  by Beth Negus Viveiros

We all get a lot of direct mail that goes straight into the recycling bin. It promotes something we don't want or need, like yet another credit card. I asks for money to help a worthy nonprofit but we're feeling tapped out. Or, it just hits our mailbox ...

Office Linebacker Gets Political

|  by Tim Parry

If you are a pitchman for a particular brand - even for only 15-minutes of fame - does that brand carry over when you're not pitching that particular company? We'll see what this means for Reebok, whose one-time spokescharacter Terry Tate: Office ...

Did You, Do You Zima?

|  by Chief Marketer Staff

It should come as no surprise that Zima, that 90's clear malt beverage has been given the heave-ho by MillerCoors. Like marketing itself, it's about ROI and honestly, before the news release of Zima's death, I had thought the beverage was long off the ...

DMA Slices Staff

|  by Beth Negus Viveiros

If you were out in Las Vegas last week, chances are you attended one of Charlie Prescott's always interesting international marketing sessions. Or, you sat in on Peter Johnson's Tuesday afternoon real time research round-up. Or, if you were a reporter ...

Defending the Promo

An article in the Wall Street Journal yesterday slammed most common approaches to marketing, with a special shout-out to promotions. I take issue with a lot of what the guy (David Corkindale, an Australian Marketing Professor) wrote, because he failed ...

Connected in the Crapper

I walked into a public bathroom in our building yesterday with the usual single-focus intent you'd expect in there. I'm sure you know the routine: no talking, no side glances, get in, get out. Only this time, I heard a voice from one of the stalls. ...

So, What’s Not New?

There has been a big push for music and movie promotions in the last couple of years, especially since iTunes made downloading simple, and Starbucks has become a portal (and arbiter) for entertainment. Walgreens and Axe are offering free movie tickets ...

Nobody’s Perfect

|  by Larry Riggs

Predictably, the U.S. Postal Service said it wants to stay in business and keep providing the universal affordable service it always has. And why not? Indeed, the postal service DOES deliver everywhere whether or not doing so is profitable. ...