Big Fat Marketing Blog

The Rand Corp. just came out with a study this week advising against giving private courier access to mailboxes, noting that doing so could well jeopardize the security and safety of the mail. Besides, Rand says the public doesn

If the medium is, indeed, the message, then branded webisodes could signal a sea change in the way the media is served up to ad-averse consumers with short attention spans. The latest example is an eight

Talk about giving back! Food services and facilities management firm Aramark -- which includes a $400 million-plus direct division as of early 2007 before it was taken private in early 2007, is set to give back to the community. That is, many ...

If you're like me, you may have a Capital One credit card, but if you are filthy rich, you may not have plastic at all. Your card may be the elusive American Express Black Card, at least according to MSN. It's actually metal. Hey folks, if you have this ...

Bat Boy Returns! The Weekly World News has found new life online. The New York Times has the scoop on the new owners' advertising and licensing plans. But Did She Buy New Lipstick? In the brand makeover department, The LA Times has a story on how ...

For those willing to read the tea leaves, Monday

I like to keep things simple. Simple makes my life easier. But, can you really simplify your entire business plan/model by writing it on a Napkin? This guy calls it the "Million Dollar Napkin." Too good to be true? You be the ...

I love those freecreditreport.com commercials with the guy singing about his credit misfortune. He's had to move in with his in-laws, he's driven a Yugo, he's bought a 1960s bike, all because he didn't monitor his credit. Those videos have gone viral ...

That's what we're seeing in several surveys. And the American consumer can't hammer that point to death enough. Oh... and did you know that most Americans, while they won't be spending more this holiday season, will be spending less? The latest survey ...

Whenever the mainstream media embarrasses itself and I am ashamed of my profession