Big Fat Marketing Blog

Stretching to Add Mobile

|  by Brian Quinton

I'm a big fan of digital marketing, and a not-so-big fan of paper catalogs, which I believe lead to fewer trees, bigger landfills, and more paper slurry puddling around my apartment. So when IKEA's fall catalog offered a chance at a gift card if I opted ...

Grandpa’s Facelift

I have an image of certain iconic products that seemed to follow adults around when I was a kid in the '60s. English Leather. Pall Malls. Schlitz. Yesterday I saw an ad for what appeared to be a new small-batch bourbon from kentucky. Etched, ...

Small Businesses & The Economy

|  by Chief Marketer Staff

Could the recession actually prove to be a decent thing (I refuse to say good) for small businesses? That's the discussion Gene Marks' has in Business Week. While the stock market continues to take a pounding, we all need to work together to make the ...

All My MadMen

I got sucked into watching MadMen, like everyone else, because of its attention to detail, snappy dressing and smoky haze. The first season had some interesting "golden age of advertising" glimpses and a couple story arcs that had me coming back for ...

Keep Your Candy Corn to Yourself, Thanks

|  by Beth Negus Viveiros

As my colleague Melissa Dowling notes, marketers are already bombarding us with Christmas catalogs. But I can't deal with that just yet. As the mom of two small children, right now I'm knee deep in Halloween spookery. I'm at war with the squirrels, ...