Big Fat Marketing Blog

Paper Price Degradation?

|  by Jim Tierney

So often, catalogers incur big hits with postage rate increases. But, seemingly lost in the fiscal shuffle are sky-rocketing paper prices and their ramifications for the industry. The fourth quarter marks the sixth straight price rise for paper. Most ...

Segment for Success

|  by Chief Marketer Staff

If the media landscape today feels like a Bob Dylan song, it should. The mass media mindset is being replaced (by necessity) by segmented, niche media. The Wall Street Journal offers up proof with the economic fates of cable TV (niche) and broadcasters ...

Marketing Honestly

|  by Chief Marketer Staff

It's sad when a marketer concludes that the next big thing in advertising and marketing is...honesty. That's the take the latest Fast Company talks about. Perhaps that's why advertising and marketing today is so challenging and folks are so skeptical. ...

A Non-swing and a Miss for Carnival

|  by Brian Quinton

You know those ideas that look good on paper, but then turn out to be an invitation to either utter doom or at least thousands of personal liability lawsuits? Carnival Cruise Lines had one of these recently, and I can honestly say that, at least in ...

$8 Million Lobster

|  by Chief Marketer Staff

Red Lobster is launching a new advertising campaign with an emphasis on "wood-fire grilling," according to The Wall Street Journal. Sounds upscale and I'm not confident the ROI will be there based on their choice of messaging ...