Will Tom Petters Do Time?
Direct marketing has had its share of felons, but I can think of only one or two who ended up behind bars. . That
Big Fat Marketing Blog
Not Enough Jolt in Starbucks’ Remedy
Sales are down at Starbucks, average tickets are off, same-store sales in the U.S. and abroad have slipped, and on Monday the company reported that fourth-quarter earnings were off 97% from the same quarter last year. And what will Starbucks do to cut ...
The Past, and Possible Future, of Web 2.O-bama
It
NaCo’s Knack for Mexican Tack
In Mexico,
How to Connect with the Connected
One of the more interesting little research overlaps in the last few weeks has been the question of whether online ads are more effective in blogs or in social networks. At the end of October, a study done by Jupiter Media and commissioned by BuzzLogic ...
Super Bowl Bust?
Many firms are contemplating whether or not to advertise during the Super Bowl based on the soft economy according to The Wall Street Journal. I'm not a fan of these ads because the ROI typically is not there and the buzz they create rarely translates ...
They Gotta Deliver
By Larry Riggs After DHL Express said it was cutting out 9,500 jobs and getting out of the parcel shipping business in this country, the U.S. Postal Service quickly responded with a statement saying that it can deliver packages at competitive rates ...
General Motors on the Road to Bankruptcy?
I am simultaneously shocked, terrified and amazed by some of the financial reports I
Schwan’s Song: Please Don’t Eat the Kiev
Talk about your rubber chicken: Barber Foods Co., is recalling about 41,415 lbs. of frozen stuffed chicken products that may contain foreign materials
USPS to Increase Parcel Rates Sooner Rather Than Later
There
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