Big Fat Marketing Blog

QVC Minus 700

|  by Chief Marketer Staff

QVC announced plans to trim its staff by 700, according to The Wall Street Journal. This should come as little surprise, as many viewers of the channel have been hit harder by the economic downturn than ...

Rewind: Lazy PR People, or Improper E-mail Appends?

|  by Tim Parry

Want to know how I spent my day Thursday, other than having some medical tests done and bringing the puppy to the vets for her latest shots? Sending this e-mail reply to at least a half a dozen people in the public relations field: "Hi , I have not ...

Rough Days on Retail Row

|  by Beth Negus Viveiros

If you're a multichannel merchant with a retail presence, chances are good you have a store in at least a few of General Growth Properties' 200+ shopping malls scattered across 44 states. GGP was dropped from the S&P 500 Index earlier this week, ...

So, What’s Next in Chapter 11 and Liquidation Land?

|  by Tim Parry

The economy is really starting to take its toll. If you don't believe me, here's what a few financial experts told me. Linens N' Things looked like it could restructure under Chapter 11, then decided it was time to say good-bye. Circuit City ...

For True Believers Only

|  by Beth Negus Viveiros

Since I'm a card carrying geek, I'm predisposed to liking this video. But I appreciate it as a long time direct marketing journalist as well. Take a look and watch Marvel Comics' legend Stan Lee plug a collection of his columns. The copy is ...