Big Fat Marketing Blog

Snapple Out of It

|  by Chief Marketer Staff

Few brands typify such a quick, steep spiral downward as Snapple. Once the hottest beverage on earth, Snapple seems lost in the mix of water, energy drinks, fortified waters and juices. In an effort to revive the once powerhouse brand, the company is ...

Olympic Gold Missing For Advertisers

|  by Chief Marketer Staff

Wow, talk about an ROI letdown. The advertisers who laid out big bucks during the recent Beijing Olympics in hopes of gaining market share there and abroad are disappointed and their advertising agencies seem to be scratching their heads. While the ...

Nike Connects Socially

|  by Chief Marketer Staff

Nike is proving that, when done correctly, Social Network Marketing can prove to be a boon for business. Business Week outlines Nike's approach and its Nike + site in a recent article. While the ROI is still difficult to track, the number of visitors and ...

Layaway Holiday Shopping

|  by Chief Marketer Staff

Sears, following the success of K-Mart is bringing back layaway purchasing. The move makes perfect sense for those who plan ahead and it should make holiday shopping at the store more profitable. I like the concept because it gives the buyer a choice on ...

Gap Mixes It Up for the Holidays

|  by Beth Negus Viveiros

Whether you love, hate or are ambivalent about their fashions, you do have to admit that the Gap does know how to maximize the potential of celebrity endorsements. Check out this year's seasonal crop of celebrity filled ads, with a diverse selection ...

You Can Leave Your Hat On

I was in a barbecue joint for lunch today, one of those places that has old advertising signs on the walls for atmosphere. One of the ads got me thinking. It was for Stetson hats--not the cowboy kind, but the kind gentlemen wore back in the day ...