Big Fat Marketing Blog

YouTube Video Ads

|  by Chief Marketer Staff

More video ads are coming to YouTube as Google tries to diversify and make more money from its $1.65 billion purchase. As you log on in the future, your search activity will likely dictate what ads you ...

Another Christmas of Sweaters, Underwear and More Sweaters

|  by Tim Parry

Even before we got married my wife started buying her own Christmas gifts from me. I'd get her the wrong size, something too tacky, or something I was more interested in than her (I though chicks dug Sony Playstation... who knew?). So I let Ursula get ...

It’s A Joke, Mom

|  by Beth Negus Viveiros

Yesterday afternoon, my colleague Brian Quinton dropped me an e-mail to ask if I was writing about the brouhaha surrounding the Motrin ad that refers to moms using their babies as fashion accessories. At the time, I hadn't heard of it. Fashion ...

Code Yellow: What’s a phone book?

|  by Chief Marketer Staff

Let me ask you frankly, when is the last time you used a Yellow Page book? If you're like most, it was a long, long time ago. That, in turn, has made the once prolific business and consumer staple near extinction. The internet, as you know, has radically ...

10 Spoonfuls of Sugar…

|  by Chief Marketer Staff

Pepsi, the beverage for the "new generation" has switched advertising agencies in an attempt to spur sales. What makes the move a surprise is that Pepsi is leaving its longtime ad agency, ...