Big Fat Marketing Blog

Even Tiger Can’t Carry Buick

|  by Chief Marketer Staff

GM today announced its plan to end its long term endorsement deal with Tiger Woods. The deal, which was used mainly to bring a more youthful audience to Buick was reportedly worth $7 million annually and began in 2000. Know many pre-35-year-olds driving ...

Parade Should Give Macy’s a Leg Up

|  by Tim Parry

Here's something a lot of people don't know about me. I've been in costume as a Macy's Thanksgiving Day Parade participant. Yep, those aren't real actors escorting the floats. They are volunteer employees of Macy's and their families and friends. ...

Mall Restaurants Turn to Marketing

|  by Chief Marketer Staff

Because American's are driving less, they are also shopping less. In addition, they are cutting their spending and that in turn is hurting restaurants who rely heavily on mall traffic and impulse, destination spending to drive sales.The Wall Street ...

Save Me From Zero

You know how you get a song stuck in your head, and you can't delete it, no matter how hard you try? And it's never a good song. It's always something annoying, like Uptown Girl, or Jingle Bell Rock. Or something by Cindy Lauper. That happens a lot. ...

Water Wars

|  by Chief Marketer Staff

Bottled water, under attack because of the environmental mess all those plastic containers create, has turned to advertising to educate the populace about water still being a better choice for you than soda pop. Nestle, the world's largest supplier of ...

Automakers Make Art of Anti-Promotion

When the top execs from multinational corporations go to Congress hat in hand for multi-billion dollar bailout money, their pitch is a bit less effective when they

Watercooler Chat: Dunkin’ Goes Back to China

|  by Beth Negus Viveiros

Dunkin' Goes Chinese The Boston Globe outlines Dunkin' Donuts plans to market its pastries and coffee in China. Bloody Good Brand The mega popular vampire story "Twilight" is putting the small movie studio Summit Entertainment on the map. The ...

Procter & Google?

|  by Chief Marketer Staff

A telling sign of the times is the recent news that Google and Procter and Gamble plan to job share in an effort to better target customers and prospects alike. The move is a clear indicator of how old and new school marketing is converging. Leading edge ...

The Art of IKEA

|  by Melissa Dowling

To working stiffs like us, the IKEA furnishings catalog is probably as exciting as the Christie