Businessman shaking hands with arrows.businessman looking for the right strategy

Posted on by Beth Negus Viveiros

Businessman looking for the right strategy. Thumb indicates the direction. Vector illustration EPS10.0 fully editable.

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.