May’s B2B & Martech Top 10
Wondering what all the cool kids have been reading? Here’s a recap of Chief Marketer’s most popular B2B and Martech stories for May 2017.
2017 Marketing Technology Landscape Grows to 5,000+
Get out your magnifying glasses: the 2017 Marketing Technology Landscape Supergraphic debuted recently at MarTech in San Francisco, featuring an astounding 5,381 solutions, 39% more than last year…
Predictive Analytics Helps SAP Reach New Audience
An increased focus on predictive analytics helped SAP drive adoption for a new product and reach a specialized customer segment…
Sprint, Microsoft, Experian See Opportunities in AI
Sci-fi fans and marketers can agree that the robots are rising. But the advances of artificial intelligence (AI) are more a boon than an insurgence for the humans involved…
Capital One Engages Developers With Personas
Targeted personas helped Capital One connect with developers to promote a new online financial technology portal…
Centralized Data Hub Puts Dr. Martens in Step
A centralized database has helped Dr. Martens create more targeted messaging for footwear customers across multiple channels…
Data Lets Electronic Arts Put Players First
Effective use of first-party data has enabled video game company Electronic Arts to follow through on a brand promise of putting the needs of players first…
Coffee Perks Up Domo’s ABM Strategy
Account based marketing (ABM) helped Domo connect with key prospects using a digital and direct mail campaign brewed around the concept of coffee…
NASCAR Drives Relationships for B2B Sponsors
NASCAR racing teams and their sponsors have a symbiotic relationship. Corporate sponsorships are a key source of revenue for the teams, which emblazon their cars and uniforms with partner logos. For those partners, the relationships and fan loyalty those sponsorships can build is invaluable…
Is Predictive Analytics Your ABM Silver Bullet?
As marketers and sales pros, we find irresistible the promise that technology tools will make our jobs easier and help us win more business faster. Which is why so many of us are turning to companies that are focused on predictive analytics tools that support account-based marketing, and scaling all of the different aspects of the ABM process…
Finding the Right Tone for Your B2B Brand Voice
B2B brands that think their customers only make decisions based on logic, rather than emotion, are forgetting one very important fact: Their customers are humans, too.,,
