Marketers Get in on the April Foolishness

Posted on by Beth Negus Viveiros

It’s become a tradition for marketers to create April Fools’ products to prank their customers. For some brands—like ThinkGeek—the holiday has become a testing ground to see if their customers would really want some of their more outlandish offerings (and they often do). The Huffington Post and our sister site Multichannel Merchant offer round-ups of this year’s things you never knew you needed and now desperately want—but can’t really get.

11 Fictitious April Fools’ Products We Wish Were Real (Huffington Post)

Wayfair and REI Release April Fools’ Products (Multichannel Merchant)

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