Get caught up with the news of the last month in this round-up of our top 10 B2B and martech articles.
As conventional advertising and marketing reaches ever-dwindling numbers of the younger generation, measures to build brand awareness and trust online become more important…
HCL Technologies is a $7 billion company, and growing fast in 32 markets worldwide. But chances are you may not have heard of them. To help fix that, the IT services provider entered into major sponsorship deals with U.K. football team Manchester United and the Volvo Ocean Race…
Bank of America is using virtual reality to demonstrate impact of VR for its B2B customers.
Integrating predictive analytics into its sales pipeline tools is helping Cisco Systems improve its global sales process…
Successful B2B marketing content connects with prospects at the right point in the buying journey, with the right information. But sometimes, sales and marketing teams disagree on what that really means.
B2B marketers all have one thing in common: They need to know where the money goes. But attribution isn’t always easy.
CMO Kevin Sellers discusses how a major rebranding helped the company reach younger audiences, including millennials.
Connect to Convert speaker Nancy Harhut shares why choosing the right words is critical in successful B2B copywriting.
Comedian and Cisco content producer Tim Washer offers ideas on why marketers need to be brave in their creative.
Two years ago, Gartner predicted that by 2018 robot writers will create 20% of all business content, begging the question, are content marketers the traveling salesmen of the 21st century?