How about a piece of Fruity Pebbles fried chicken or a taste of Spam sushi?
Sound good to you? Well it did to thousands of visitors to Spike TV’s Frankenfoods food truck marketing its first food series by what other name than, “Frankenfood.”
Some 23,000 meals were dished up, including the likes of bacon-wrapped hot dog eclairs, pulled pork-stuffed caramel-coated jalapenos and Espresso-crusted chicken tacos. The food was all free and served in the name of educating visitors about the theme of the series, (just in case you don’t get it from the show’s title) which challenges amateur chefs to prove their dish is the best new Frankenfood, a revolutionary creation that mixes outrageous and unexpected ingredients in delicious and unique flavors (that might be debatable).
In addition to the food, each person was handed a card that on one side listed all the Frankenfoods being served with a one-line description and on the other had the Spike & Frankenfood logo along with tune-in information and the social media hashtag #Frankenfood.
Social played a big role bringing in 2,348 posts, a 63% jump in Twitter posts, 30% on Instagram and 7% on Facebook.
Each truck also had a video component, which showed a teaser reel on a continuous loop right next to the counter where patrons received their food.
The truck rolled in to 10 cities last month in the run up to the series debut June 22 including, New York City, Los Angeles, San Francisco, Philadelphia, Miami, DC, Chicago, Austin, TX, Atlanta and Boston.
Consumers sampled the Frankenfoods and literally got a taste of the new show starring superstar executive chef Josh Capon, a four-time winner of Rachael Ray’s “Burger Bash,” and world-renown cheesesteak king, Tony Luke Jr.
The one-hour premiere had 1.2 million viewers. Slim Jim macaroni and cheese balls anyone?