Facebook “Big Sister” Video Addresses Criticism of Facebook Overuse

Posted on by Patricia Odell

Facebook "Big Sister" VideoWe’re hearing plenty in the media about how all of us are spending way to much time on Facebook and not enough actual face-to-face time. To combat some of that criticism—and to keep users using—Facebook has quietly debuted a new series of videos on its YouTube Channel to remind users that its social sharing network is more a part of life, than life itself. The videos, produced by Wieden & Kennedy each tell a story, like this one of a child running through the house with excitement announcing that she is going to have a “Big Sister.” It’s real cute and gets the message across.


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