IAB’s 2024 State of Data Report: Tackling Data Quality and Signal Loss March 22, 2024 by Chief Marketer Staff - Consumer Data
Mastercard’s EVP of Brand Strategy and Innovation on Artist Accelerator Program 2.0 March 22, 2024 by Kaylee Hultgren - Brand Experiences
Why OkCupid Tapped ChatGPT to Write In-app Matching Questions March 22, 2024 by Chief Marketer Staff - AI in Marketing
4 Practical Questions to Ask About AI’s Marketing Applications March 22, 2024 by Vikram Ramachandran - AI
Brands on Fire: DIAGEO Marketing SVP Talks Don Julio Apple Vision Pro App March 15, 2024 by Kaylee Hultgren - Apple Vision Pro
How to Personalize AI to Optimize Business Processes With Custom GPTs March 14, 2024 by Scott Bartnick - AI
Experiential Inspiration: 15 Brand Activations from the Super Bowl March 8, 2024 by Chief Marketer Staff - Brand Engagement
How Marketers Can Combat Misinformation and Protect Brand Reputation in an Election Year March 8, 2024 by Chief Marketer Staff - Misinformation and Disinformation
Marketers on Fire: H&R Block CMO Jill Cress on the Challenges of Marketing to First-Time Tax Filers March 8, 2024 by Kaylee Hultgren - Content Marketing
How to Make Your Marketing Communications Stand Out Amid AI-Driven Commodity Content March 8, 2024 by Zach Giglio and Dustin Siggins - AI in Marketing
How Marketers and Communicators Are Using Podcasts as a Messaging Tool March 1, 2024 by Chief Marketer Staff - Branded Podcasts
Partnership and Affiliate Marketing Programs: 5 Ways to Evaluate Performance March 1, 2024 by Mandy OBrien - Affiliate marketing
How to Evaluate GenAI Tools: Considerations for Marketers March 1, 2024 by Chief Marketer Staff - AI Marketing
REPORT: How B2B Thought Leadership Influences Out-of-Market Buyers March 1, 2024 by Kaylee Hultgren - B2B Engagement
Gartner Hype Cycle Downgrades CDPs in its Evaluation of Emerging Tech February 23, 2024 by Chief Marketer Staff - CDPs
7 Ways to Promote Your Brand’s Awards and Achievements Authentically February 23, 2024 by Chief Marketer Staff - Award Promotion
Five Things B2B Marketers Can Do to Succeed Without Cookies February 23, 2024 by Nikki Candito - B2B Marketing
B2B Marketers: Misaligned Goals, Measurement and Budget Are Obstacles to Proving Marketing ROI February 23, 2024 by Kaylee Hultgren - B2B Marketing
Aligning Brands With Key Cultural Moments: Considerations for Marketers February 16, 2024 by Chief Marketer Staff - Holiday Marketing
Doritos Marketing Part 2: Creator Partnerships, Gaming Integrations, Experiential and Media February 16, 2024 by Kaylee Hultgren - CPG Marketing
True Religion’s First CMO on Influencer Strategies, Creator Collabs and Sports Activations February 16, 2024 by Kaylee Hultgren
A Programmatic Approach to B2B Advertising in 5 Steps February 16, 2024 by Christena Garduno - advertising
How Marketers Can Combat Misinformation and Protect Brand Reputation in an Election Year by Chief Marketer Staff - Misinformation and Disinformation
Marketers on Fire: H&R Block CMO Jill Cress on the Challenges of Marketing to First-Time Tax Filers March 8, 2024 by Kaylee Hultgren - Content Marketing
REPORT: How B2B Thought Leadership Influences Out-of-Market Buyers March 1, 2024 by Kaylee Hultgren - B2B Engagement
Experiential Inspiration: 15 Brand Activations from the Super Bowl March 8, 2024 by Chief Marketer Staff - Brand Engagement
January 30, 2024 by Chief Marketer Staff In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.