Burger King Cant’ Have it Its Way
You would think that the advertising and marketing folks at Burger King, along with its advertising agency, would be learning from what’s happening at their chief rival McDonald’s.
I have been saying it for years: McDonald’s has its pulse on what’s happening and adjusting their marketing whereas Burger King continues to trod on aimlessly. Read this article, please.
Personally I try to avoid both chains but, from a marketing perspective, McDonald’s just gets it. Their sales prove it. And you advertise and market to increase sales, right?
It’s no wonder BK seems to be sold every few years. The “King” needs to better understand its kingdom.
