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The Big Fat Marketing Blog


Emails We Love: Back to School Round-Up

If you’re a parent, you’re in one or two camps this week. You’re either elated that the kids are finally out of the house and back in school, or, you’re as grumpy as the kids about school star

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Sep. 10 2010




How Conservative Should List Owners Be?

About three years ago, Compassion & Choices, a right-to-die advocacy group, decided to increase its direct mail schedule from four times to six times per year despite difficulty it had in getting lists of politically conservative people likely to go for …

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Sep. 09 2010




August’s Top Five Blog Posts

Everyone else loved them, so if you missed them, here

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Sep. 09 2010




Rockin’ the MCM Mullet Wig

My new favorite promotion arrived this summer. It

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Sep. 09 2010




Bold vs. Bashful: Who Dares Win?

When trying to change potential customers

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Sep. 08 2010




Dollar Tree’s Social Strategy is Worth a Buck

Okay, that headline may be a little harsh. What I’m trying to say is Dollar Tree does a pretty good job with its social media channels. Here’s my critique: The multichannel seller of inexpensive and closeout items starts off by alerting users to …

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Sep. 03 2010




Cereals go Back to the Future.

Cap’n Crunch just launched its retro packaging, using original type and design, as well as old-skool collectible trading cards on the back. it’s a definite departure from the modernized packaging that has evolved over the years, but it’s hard …

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Sep. 03 2010




“I’d like 3 ads, 7 TV spots, 2 emails, some direct mail and a website”

It seems rather strange to me when you consider how fast marketing has changed, yet so many big businesses revert back to age-old methods to secure their next great advertising campaign and/or firm. Despite the fact their old-fashioned processes do …

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Sep. 02 2010




Look, Up in the Sky…Ham & Eggs $3.99???

One of the great things about going on vacation is it gives me a chance to look at marketing from the eye of a relaxed consumer, and listen to what other consumers

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Sep. 01 2010




Saks for Sale?

Could be. This just in this morning from New York Times’s DealBook blog. The blog got its information from The Daily Mail, which reports: Rumours emanating from Manhattan suggest a private equity consortium, comprising both U.S. and U.K. players, …

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