The Big Fat Marketing Blog
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Apr. 04 2013
Marketers Get in on the April Foolishness
Here's a round-up of this year's prank products by April Fools' minded marketers. More...
Jan. 17 2012
CVS Strategically Strikes A Blow On Walgreen’s Chin
CVS Strategically Strikes A Blow On Walgreen More...
Jan. 14 2012
But Will They Donate Tomorrow?
A new study of people who texted in donations on their cellphones for disaster relief from the Haitian earthquake in 2010 suggests they may not be the More...
Jan. 13 2012
Jan. 12 2012
Jan. 11 2012
Aquarium’s Brand-Image Synergy Doesn’t Quite Float
Is your customers' experience consistent with your brand proposition across all channels? Many marketers might have a knee jerk "of course!" answer to More...
Jan. 05 2012
Bird Men and Airborne Babies Deliver Hilarity to “Crash the Super Bowl” Videos
The annual Doritos More...