The Big Fat Marketing Blog
Aug. 06 2010
Flying Donkeys and Screaming Children
Did you hear this one? A couple of entrepreneurs over in southern Russia wanted to promote their parasailing business to holiday beachgoers lounging i More...
Jul. 29 2010
Marketing Lessons from “Dear Girls Above Me”
When I contacted Charlie McDowell for an interview regarding the success of his blog, Dear Girls Above Me (DGAM), the goal was to glean tips for gathe More...
Jul. 29 2010
A Moving Trigger E-mail Campaign
I ordered a pair of Sandals from Onlineshoes.com last Wednesday night. So when I received an e-mail from the shoes Website, I figured it was part of s More...
Jul. 28 2010
The Hauser “Strategic Brown Bag” – Your Experience on Their Terms?
It all used to be so cut and dry. Brand Managers ruled the roost and did so by using standardized formulas and formats on traditional medias that have More...
Jul. 24 2010
E-mails We Love: The Subject Was Subject Lines
E-mail marketers discuss subject lines the way the British talk about the weather: incessantly. Heavily promotional terms such as More...
Jul. 23 2010
Buzz Without Business is Just Noise, Ask Old Spice
Recently I blogged about the "Commercial of the year" and it went to Old Spice for their Red Zone body wash effort featuring Mustafa. It seems as if e More...
Jul. 23 2010
Time to show your true color–green
In the past few years, environmentally-friendly manufacturing processes that once were difficult to even get approved at some companies have become so More...