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The Big Fat Marketing Blog


How YOU Can Win a 2014 PRO Award

Entering the PRO Awards is a rewarding, yet time consuming task, and the importance of fully and carefully completing the process cannot be unde

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Sep. 01 2010




And Now, a Word from Our Customer

Lately more and more marketing emails seem to be referencing their top-rated and best-reviewed items in their subject lines and headlines.

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Aug. 31 2010




Will Social Media Bury Future Butchers Of Broadway?

Playwright A.R. Gurney inadvertently gave marketers an object lesson in the power of social media

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Aug. 31 2010




Bad Ballpark Promotions 1

Strange things keep happening at the Texas Rangers ballpark, where in July a fan fell from the upper deck trying to grab a foul ball, instead splattering five really unlucky spectators down below. (They’re all fine, by the way). This time, it was a …

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Aug. 31 2010




Will FedEx Target Certain ‘Custom’ers for Rate Increases?

Will Federal Express begin targeting certain customers for custom rate increases above and beyond the general rate increase? Well, according to an industry expert, that is a distinct possibility. Margin improvement appears to be the standing …

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Aug. 29 2010




The Benefits of Failure

Nobody succeeds all the time. Everybody fails some of the time. Good marketers succeed more than they fail

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Aug. 29 2010




O goodness – When they sold you on “Social Media” You ……….

(The following is a public service announcement – not really!;) You…..Didn

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Aug. 28 2010




NYT: Charges Settled Over Fake Reviews on iTunes

Here’s an article from the New York Times that is going to make consumers stop and think for a second. The ratings and review both e-commerce merchants and consumers rely on so much may be a fake. According to the article, the Federal Trade Commission …

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Aug. 27 2010




Big Lottery? Big Deal.

Surely you’ve noticed the increase in state lotteries popping up, upping the ante with sports and entertainment tie-ins and bigger and bigger prize pools. Seems like another example of forward-thinking revenue generation, right? Wrong. In yet …

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Aug. 26 2010




5 Traits of Great Shopper Marketers

The most-frequently asked question by clients, and potential clients, these days is “What makes a successful Shopper Marketing program?” The answer is very simple (and deceptively difficult to actually execute). 1. Be single-minded, yet …

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