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The Big Fat Marketing Blog


Free Frankenfood for All!

How about a piece of Fruity Pebbles fried chicken or a taste of Spam sushi? Sound good to you? Well it did to thousands of visitors to Spike TV’s Frankenfoods food truck marketing its first food

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Sep. 09 2010




Rockin’ the MCM Mullet Wig

My new favorite promotion arrived this summer. It

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Sep. 09 2010




Bold vs. Bashful: Who Dares Win?

When trying to change potential customers

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Sep. 08 2010




Dollar Tree’s Social Strategy is Worth a Buck

Okay, that headline may be a little harsh. What I’m trying to say is Dollar Tree does a pretty good job with its social media channels. Here’s my critique: The multichannel seller of inexpensive and closeout items starts off by alerting users to …

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Sep. 03 2010




Cereals go Back to the Future.

Cap’n Crunch just launched its retro packaging, using original type and design, as well as old-skool collectible trading cards on the back. it’s a definite departure from the modernized packaging that has evolved over the years, but it’s hard …

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Sep. 03 2010




“I’d like 3 ads, 7 TV spots, 2 emails, some direct mail and a website”

It seems rather strange to me when you consider how fast marketing has changed, yet so many big businesses revert back to age-old methods to secure their next great advertising campaign and/or firm. Despite the fact their old-fashioned processes do …

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Sep. 02 2010




Look, Up in the Sky…Ham & Eggs $3.99???

One of the great things about going on vacation is it gives me a chance to look at marketing from the eye of a relaxed consumer, and listen to what other consumers

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Sep. 01 2010




Saks for Sale?

Could be. This just in this morning from New York Times’s DealBook blog. The blog got its information from The Daily Mail, which reports: Rumours emanating from Manhattan suggest a private equity consortium, comprising both U.S. and U.K. players, …

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Sep. 01 2010




And Now, a Word from Our Customer

Lately more and more marketing emails seem to be referencing their top-rated and best-reviewed items in their subject lines and headlines.

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Aug. 31 2010




Will Social Media Bury Future Butchers Of Broadway?

Playwright A.R. Gurney inadvertently gave marketers an object lesson in the power of social media

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