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The Big Fat Marketing Blog


Emails We Love: Back to School Round-Up

If you’re a parent, you’re in one or two camps this week. You’re either elated that the kids are finally out of the house and back in school, or, you’re as grumpy as the kids about school star

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Anthro-email

Article

Sep. 19 2014




Emails We Love: Anthro’s Surprise, Dunkin’s Clunker

This time out we examine two examples of email personalization. One cleverly hit the mark, while the other, well, not so much.

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uncle-grandpa-pizza

Article

Sep. 10 2014




Ad Campaigns We Love: Cartoon Network is Awesome 1

A new Cartoon Network print campaign has a great message for parents and kids.

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wegmans

Article

Sep. 02 2014




Emails We Love: Back to School Round-Up

Whether you’re happy the kids are back in class, or dreading the return to routine, marketers want to get your attention in the inbox.

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maple-leaf-donut

Article

Aug. 28 2014




Biting Into Burger King’s Tim Horton’s Deal, Eh 1

Will Burger King make Tim Horton’s less Canadian? Oh, the humanity!

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marketing-edge-logo

Article

Jul. 15 2014




Marketing Advice from “Rising Stars” 1

We recently asked four of the 2014 Marketing Edge “Rising Star” honorees for their thoughts on building a marketing career and the types of creative that get their attention.

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comcast-logo

Article

Jul. 15 2014




Comcast’s Customer Service Debacle

Words can barely describe the bizarre Comcast customer service phone call making the rounds on the Internet.

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Frankenfood Truck

Article

Jul. 07 2014




Free Frankenfood for All!

Spike TV marketed its new Frankenfood series with a mobile truck and plenty of free food.

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Wendy's Steakhouse Deluxe Burger

Article

Jul. 07 2014




Wendy’s Mystifying Execution 3

Wendy’s and StubHub get together to push Wendy’s new Steakhouse Jr. Cheeseburger Deluxe.

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2014 PRO Awards

Article

Jun. 16 2014




4 Reasons Why YOU Should Attend the PRO Awards Gala: June 25 NYC

Whether your campaign rose to the top as a 2014 PRO Awards finalist, you entered a campaign that didn’t quite make the cut or you didn’t participate at all this year, The 2014 PRO Awards Gala, June 25 in NYC, is an event that both agencies and brand marketers don’t want to miss. Here are […]

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2014 PRO Awards Gala

Article

Jun. 09 2014




Ideas to Steal, Networking: The 2014 PRO Awards Gala, June 25 NYC

Join us June 25 at the 2014 PRO Awards Gala. Get ideas to steal, make new friends and take a bucket load of tips back to the office.

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