Every day, or so it seems, you hear how direct mail is dying and that eventually everything might be electronic.But what happens when the two are melded together?
More and more, marketer s are finding that things like personalized URLs (PURLs) and quick response (QR) codes are driving traffic to websites and mobile platforms. Read Chief Marketer’s special report on integrating digital media and traditional direct mail here.
Entities as diverse as venerable nonprofits, financial entrepreneurs and even home improvement companies are finding old fashioned direct mail useful even when their marketing campaigns involve the likes of smartphones.
Funny, but in a way this really isn