Forget about all the talk about emerging media, the computer replacing the boob tube and the demise of traditional mass media…for now. Just ask Nielsen.
According to this just released information, “The average household watched eight hours and 21 minutes a day on average, an all-time high.”
Wow, that’s a lot of commercial viewing. Why the rise in viewing? “The continued increase in television consumption can be attributed to several factors including more television sets in the home, and Americans also have more channels and content to choose from and are using their DVRs more than ever.”
Are your TV viewing habits in-sync with the average American?