B2B Marketer Conference Focuses on Branding

Posted on by Beth Negus Viveiros

B2B branding, authenticity in the age of digital transparency and ad tech for B2B marketers are among the topics on the agenda for the first B2B Marketer Awards and Conference, June 13 at Elebash Hall in New York.

About 150 attendees are expected for the one day event, says Dawn Verbrigghe, vice president of marketing for content marketing firm KeeWee and lead organizer of the event.

“The content will be cross functional, so marketers can see what is happening across the organization,” says Verbrigghe, “We’re definitely hearing marketers express pain points about things like content marketing, including the production of content, distribution and how to manage the volume.”

Speakers will include Patrick O’Hara, chief strategy officer at Gyro; Susan Kovner, a marketing consultant and columnist for ClickZ; Rachael Post, director of branded content at Guardian Labs US; and Alison Tepley, vice president of marketing at Axial.

The event will conclude with the B2B Marketer Awards on the Sunset Terrace at Chelsea Piers. Three finalists in each of 14 categories were chosen from about 200 entries. Finalists included big names such as GE, Microsoft and KitchenAid, as well as smaller organizations such as the New York Downtown Alliance, which submitted a video featuring Questlove of The Roots on why lower Manhattan is a great place to do business.

Other upcoming events for B2B marketers:

June 1-3: AMA/BMA 2016 Masters of Marketing, Chicago

June 22-24: MeritDirect’s 2016 B2B Co-op Marketing & Interactive Conference, White Plains, NY

Aug. 22-24: Chief Marketer’s own B2B LeadsCon, New York

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