Lead Generation

Posted on by Beth Negus Viveiros

Focus on the word lead with many words around over black background. 3D concept illustration of leads generation.

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.