Big Fat Marketing Blog


Peace Talks in the Burger Wars

|  by Beth Negus Viveiros

Burger King tried to call a one-day cease fire in the burger wars this week, but McDonald's didn't bite.


Subject Line Length Doesn’t Matter: New Report

|  by Beth Negus Viveiros

Despite the shift to consumers opening more and more of their email on mobile devices, subject line length has zero impact on open rates, according to a new report from Return Path.