Big Fat Marketing Blog

DMA:2010 Coverage Round-Up

|  by Beth Negus Viveiros

Miss any of our DMA:2010 coverage? Here's a recap with links to all our stories (along with a few random observations): 1. Keynotes by new DMA CEO Larry Kimmel and rock star Bret Michaels kicked off the main conference on Monday. Kimmel got high marks ...

Setting the Pace: NYRR Invites Rescued Miner to NYC Marathon

The ING New York City Marathon may have just rocketed into a new universe. The New York Road Runners, which owns the event, has invited Edison Pena, one of the 33 rescued miners who was running three- to six-miles a day in the mine tunnels, to the ...

PR and Product Placement from Deep Down

|  by Chief Marketer Staff

Last week while attending the DMA 2010 conference I watched, like many of us did, the rescue of the 33 Chilean miners. I was intently watching as a doctor describes some of the health problems the men may face including kidney problems and the fact ...

DMA2010 Recap

|  by Chief Marketer Staff

I have lost count as to the number of DMA annual conferences I have been to, but this year seemed different, especially compared to the last three years or so when the attendance seemed so anemic. This year around 10,000 people or so were present ...

Hey Cheeky Monkeys! Craig Ferguson Hosted the ECHOs

|  by Beth Negus Viveiros

When you think about it, Craig Ferguson was a very appropriate choice to host the Direct Marketing Association's ECHO Awards. The man clearly gets marketing. He's on Twitter regularly, representing his brand. He promoted his autobiography "American On ...

Is GAP Gaffe Just a Hoax?

|  by Tim Parry

Is this newly launched then rejected logo for apparel merchant for real, or a hoax? Not that the current Gap logo is a thing of beauty, but why would a company that says it offers iconic American style to customers of all ages come out with a new logo ...

We’re All Bozos On This Bus

|  by Richard H. Levey

Had a hallway conversation with Jay Schwedelson, the CEO and president of Worldata Group and a fellow politics junkie at the 2010 DMA Annual

Sephora DMA Keynote Gives Only a Superficial Picture.

|  by Beth Negus Viveiros

Sephora global chair and CEO Jacques Levy knows his brand inside and out. And his French accent certainly sounds charming. But his DMA:2010 presentation on the cosmetic's mega-retailer as e-commerce titan made rock star Bret Michaels' affable keynote ...