Big Fat Marketing Blog

An Opt-Out Doesn’t Mean “Good Riddance”

As difficult as it might be to believe, not all of your email subscribers will want to receive messages from you indefinitely. While your initial reaction (well, it

Friday’s Random Ramblings

|  by Chief Marketer Staff

I have been traveling quite a bit and have not had as much time to post as I'd like. So, today, I'll just jot down some things that come to mind: * I read that Kim Kardashian gets $10k each time she Tweets and mentions a product that's asked her to ...

Is J.C. Penney Nuts?

|  by Melissa Dowling

So J.C. Penney is getting out of print catalogs next year. Really. Even though the general merchandiser has already learned this year, after dumping its big book title in 2009, that when you stop mailing catalogs, your sales go down. Really. ...

Making Nice to the Natives Online

Just the other day, while wondering where I could find striped placemats, I said to myself, I wish Cath Kidston would launch in the States. A British cataloger/retailer of homey (or as they say in England, homely), '50s-inspired textiles, Cath Kidston ...

Outsourcing is Funny

|  by Melissa Dowling

In anticipation of the premiere of NBC