Big Fat Marketing Blog

Burger King Cant’ Have it Its Way

|  by Chief Marketer Staff

You would think that the advertising and marketing folks at Burger King, along with its advertising agency, would be learning from what's happening at their chief rival McDonald's. I have been saying it for years: McDonald's has its pulse on what's ...

What’s Next For Orchard Brands?

|  by Jim Tierney

What are we to make of Orchard Brands being for sale? Beverly, MA-based Orchard Brands, which sells apparel, accessories and home goods to consumers age 55 and older, reportedly owes more than $700 million to lenders. Multititle mailer Orchard ...

Is Behavioral Advertising Creepy?

|  by Tim Parry

I've moaned in the past about the creepiness about online behavioral advertising. It seems if I am doing some sort of MCM Awards research, and go to a merchant's Website, its banner ad will follow me wherever I go until I remove the cookie. Even ...

Clean Up Your Mailings, J&P!

|  by Melissa Dowling

I want to give Jackson & Perkins a break. Really, I do. After all, I know the floral gifts mailer has had a tumultuous time in the past few years, what with Harry and David selling it off in 2008, and then the new owners filing Chapter 11 ...

DMA:2010 Coverage Round-Up

|  by Beth Negus Viveiros

Miss any of our DMA:2010 coverage? Here's a recap with links to all our stories (along with a few random observations): 1. Keynotes by new DMA CEO Larry Kimmel and rock star Bret Michaels kicked off the main conference on Monday. Kimmel got high marks ...

Setting the Pace: NYRR Invites Rescued Miner to NYC Marathon

The ING New York City Marathon may have just rocketed into a new universe. The New York Road Runners, which owns the event, has invited Edison Pena, one of the 33 rescued miners who was running three- to six-miles a day in the mine tunnels, to the ...