Big Fat Marketing Blog

Is J.C. Penney Nuts?

|  by Melissa Dowling

So J.C. Penney is getting out of print catalogs next year. Really. Even though the general merchandiser has already learned this year, after dumping its big book title in 2009, that when you stop mailing catalogs, your sales go down. Really. ...

Making Nice to the Natives Online

Just the other day, while wondering where I could find striped placemats, I said to myself, I wish Cath Kidston would launch in the States. A British cataloger/retailer of homey (or as they say in England, homely), '50s-inspired textiles, Cath Kidston ...

Outsourcing is Funny

|  by Melissa Dowling

In anticipation of the premiere of NBC

Kia Goes Gaga for Yo Gabba Gabba

|  by Beth Negus Viveiros

This past weekend, my family had the pleasure of attending Yo Gabba Gabba! Live, where we got a mighty helping of fun kids music, with a big ol' side dish of marketing from Kia to boot. Why would the automaker want to hitch its bumper to this kids' ...

Experiential Marketing Intervention Part 1

***EXPERIENTIAL INTERVENTION Part 1*** The Implied Truths That Live Inside Of Experiential Marketing Methodology - Why Your Company Is Failing What You ...

Emails We Love (with Reservations): Rejuvenation

Emailing subscribers to let them know that a print catalog is in the mail may seem a bit redundant. But integrating your email and direct mail campaigns in this way can boost response and revenue. For instance, sending preview emails a few days before ...

Can Proposed Legislation Save the USPS?

|  by Jim Tierney

With so much postal talk these days, now comes proposed legislation from Sen. Tom Carper (D-Del.) titled the Postal Operations Sustainment and Transformation (POST) Act of 2010. Carper