Big Fat Marketing Blog

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Using Data to Craft Better Email Campaigns

|  by Beth Negus Viveiros

To break through the noise, email marketers need to be “data nerds” and continually test to figure out what is really working, says Kristin Naragon, director of email solutions, Adobe Campaign.


McDonald’s Drive Time

|  by Patricia Odell

McDonald’s is having fun showing drivers how much easier it is to get to one of its drive through restaurants than to one of its competitors, Burger King