Big Fat Marketing Blog

Zenni Optical’s Customer Service Isn’t 20/20

|  by Tim Parry

I'm a fan of cheap (inexpensive) eyeglasses. I've probably spent less with Zenni Optical the past four years than I did the last pair of glasses I bought from my optometrist in 2004. The site has evolved a little over the years. Instead of just ...

New Bret Michaels Tune to DMA?

|  by Chief Marketer Staff

(Bad rip-off of "Every Rose has a Thorn" -- Written by Bret Michaels and Poison) I lie silently still in the dead of the night My phone rings and it

It’s all About the Data

|  by Chief Marketer Staff

If you live in California or New York, you may live in one of the 10 wealthiest zip codes in the United States. Here's the list for those unsure of their wealth-status. The slide show and resulting wealth concentration made my mind make a left ...

An Opt-Out Doesn’t Mean “Good Riddance”

As difficult as it might be to believe, not all of your email subscribers will want to receive messages from you indefinitely. While your initial reaction (well, it