Big Fat Marketing Blog

Email concept with laptop ang girl hands

Using Data to Craft Better Email Campaigns

|  by Beth Negus Viveiros

To break through the noise, email marketers need to be “data nerds” and continually test to figure out what is really working, says Kristin Naragon, director of email solutions, Adobe Campaign.

McDonald's

McDonald’s Drive Time

|  by Patricia Odell

McDonald’s is having fun showing drivers how much easier it is to get to one of its drive through restaurants than to one of its competitors, Burger King

shopping experiences

Online Retail Growth Continues: NRF

|  by Beth Negus Viveiros

Retailers set online shopping records this season, reporting 31 days with over $1 billion in spending, according to Adobe Marketing Cloud.