Big Fat Marketing Blog

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Is Your Agency a Top Shop? Apply Now!

|  by Beth Negus Viveiros

Chief Marketer’s B2B Top Shops and PROMO Top Shops feature the best of the best. Does your agency have what it takes?

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Using Data to Craft Better Email Campaigns

|  by Beth Negus Viveiros

To break through the noise, email marketers need to be “data nerds” and continually test to figure out what is really working, says Kristin Naragon, director of email solutions, Adobe Campaign.