Big Fat Marketing Blog

Wellness Amplified

New Health & Wellness Influencer Network Brings Greater Reach to Marketers

|  by Patricia Odell

I had dinner last week with a friend and business associate, Karen Koslow, who with a few other entrepreneurs, has launched an influencer marketing network in a vertical that is not as well developed as the fashion, food and gaming categories are: Health & Wellness. The company, Wellness Amplified, offers a new opportunity for marketers…

social shake-up copy

Access Intelligence Acquires The Social Shake-Up

|  by Beth Negus Viveiros

B2B media and events company Access Intelligence has acquired The Social Shake-Up, a fast-growing conference serving marketing, PR, customer experience, tech and digital strategists.

Cannes Lions International Festival of Creativity

CMOs Flock to Cannes to See What the Future Holds

|  by Patricia Odell

I’ve always wanted to go to the Cannes Lions International Festival of Creativity, which begins Saturday, but I haven’t made it there yet: too busy, this conflict or that conflict. It’s a chance to see some of the best marketing and advertising creative work from across the globe in 24 categories. Is also a chance…

Marketing in Space

A Marketing Spot for Space Nerds

|  by Patricia Odell

It’s a wonder that the space-nerds from “Big Bang Theory” didn’t come up with this idea: an experimental “space balloon” that will circle the earth in an attempt to remove space junk threatening working satellites and spacecrafts. And, according to NASA, we sure could use one. NASA says that more than 500,000 pieces of debris, or…

Children doodle hand drawn round, circle color pattern. Vector d

Is Your Agency a Top Shop? Apply Now!

|  by Beth Negus Viveiros

Chief Marketer’s B2B Top Shops and PROMO Top Shops feature the best of the best. Does your agency have what it takes?