Big Fat Marketing Blog

Hey Cheeky Monkeys! Craig Ferguson Hosted the ECHOs

|  by Beth Negus Viveiros

When you think about it, Craig Ferguson was a very appropriate choice to host the Direct Marketing Association's ECHO Awards. The man clearly gets marketing. He's on Twitter regularly, representing his brand. He promoted his autobiography "American On ...

Is GAP Gaffe Just a Hoax?

|  by Tim Parry

Is this newly launched then rejected logo for apparel merchant for real, or a hoax? Not that the current Gap logo is a thing of beauty, but why would a company that says it offers iconic American style to customers of all ages come out with a new logo ...

We’re All Bozos On This Bus

|  by Richard H. Levey

Had a hallway conversation with Jay Schwedelson, the CEO and president of Worldata Group and a fellow politics junkie at the 2010 DMA Annual

Sephora DMA Keynote Gives Only a Superficial Picture.

|  by Beth Negus Viveiros

Sephora global chair and CEO Jacques Levy knows his brand inside and out. And his French accent certainly sounds charming. But his DMA:2010 presentation on the cosmetic's mega-retailer as e-commerce titan made rock star Bret Michaels' affable keynote ...

Star Power at DMA: Larry Kimmel & Bret Michaels

|  by Beth Negus Viveiros

Ask an outsider who was the biggest star at the DMA:2010 keynote on Monday and they'd likely say rocker Bret Michaels. And yeah, Michaels has had hit records and he won "Celebrity Apprentice." But the real standout performer was new Direct Marketing ...

Zenni Optical’s Customer Service Isn’t 20/20

|  by Tim Parry

I'm a fan of cheap (inexpensive) eyeglasses. I've probably spent less with Zenni Optical the past four years than I did the last pair of glasses I bought from my optometrist in 2004. The site has evolved a little over the years. Instead of just ...

New Bret Michaels Tune to DMA?

|  by Chief Marketer Staff

(Bad rip-off of "Every Rose has a Thorn" -- Written by Bret Michaels and Poison) I lie silently still in the dead of the night My phone rings and it