Big Fat Marketing Blog

Making Nice to the Natives Online

Just the other day, while wondering where I could find striped placemats, I said to myself, I wish Cath Kidston would launch in the States. A British cataloger/retailer of homey (or as they say in England, homely), '50s-inspired textiles, Cath Kidston ...

Outsourcing is Funny

|  by Melissa Dowling

In anticipation of the premiere of NBC

Kia Goes Gaga for Yo Gabba Gabba

|  by Beth Negus Viveiros

This past weekend, my family had the pleasure of attending Yo Gabba Gabba! Live, where we got a mighty helping of fun kids music, with a big ol' side dish of marketing from Kia to boot. Why would the automaker want to hitch its bumper to this kids' ...

Experiential Marketing Intervention Part 1

***EXPERIENTIAL INTERVENTION Part 1*** The Implied Truths That Live Inside Of Experiential Marketing Methodology - Why Your Company Is Failing What You ...

Emails We Love (with Reservations): Rejuvenation

Emailing subscribers to let them know that a print catalog is in the mail may seem a bit redundant. But integrating your email and direct mail campaigns in this way can boost response and revenue. For instance, sending preview emails a few days before ...

Can Proposed Legislation Save the USPS?

|  by Jim Tierney

With so much postal talk these days, now comes proposed legislation from Sen. Tom Carper (D-Del.) titled the Postal Operations Sustainment and Transformation (POST) Act of 2010. Carper

Tuning In to Outsourced

|  by Melissa Dowling

Will you be checking out the new NBC comedy Outsourced tomorrow night? If you haven