Big Fat Marketing Blog

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Navigating the Road to Digital Transformation

|  by Beth Negus Viveiros

Today marketers have unprecedented access to data, automation solutions, and ways to reach customers. But sometimes, there’s almost too much information to process

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B2B Marketing Starts With Knowing the Customer

|  by Beth Negus Viveiros

B2B marketers have more ways to connect with prospects and customers than ever before. But none of that matters if you don’t really understand what they want.