Blog

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Major Brands Take the ANA Masters Spotlight

|  by Beth Negus Viveiros

Target, Chobani and General Mills are a few of the key brands presenting at this week's ANA Masters of Marketing event in Orlando.

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Emails We Love: Back to School Round-Up

|  by Beth Negus Viveiros

Whether you're happy the kids are back in class, or dreading the return to routine, marketers want to get your attention in the inbox.

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Marketing Advice from “Rising Stars”

|  by Beth Negus Viveiros

We recently asked four of the 2014 Marketing Edge “Rising Star” honorees for their thoughts on building a marketing career and the types of creative that get their attention.

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Comcast’s Customer Service Debacle

|  by Beth Negus Viveiros

Words can barely describe the bizarre Comcast customer service phone call making the rounds on the Internet.

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