Big Spike in Marketing Technology Use by Progressive B2B Companies

Posted on by Chief Marketer Staff

Mathew Sweezey (ClickZ)

chief marketing technologistThe percentage of B2B Fortune 500 companies using marketing automation saw a 112% increase this year. The jump is telling of what’s to come for a few big reasons: the amount of red tape they have in their organizations, the visibility they have, and the amount of available capital they control. Here’s what you need to know.

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

Call for entries now open

Pro
Awards 2023

Click here to view the 2023 Winners
	
        

2023 LIST ANNOUNCED

CM 200

 

Click here to view the 2023 winners!