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How to Personalize AI to Optimize Business Processes With Custom GPTs
H&R Block CMO Jill Cress on the Challenges of Marketing to First-Time Tax Filers
Partnership and Affiliate Marketing Programs: 5 Ways to Evaluate Performance
How to Evaluate GenAI Tools: Considerations for Marketers
Gartner Hype Cycle Downgrades CDPs in its Evaluation of Emerging Tech
True Religion’s First CMO on Influencer Strategies, Creator Collabs and Sports Activations
2024: The Year of Compliance, Media Minefields and Marketing ‘G-Jail’
When AI-Generated Customization Goes From Personalized to Creepy
Boathouse Survey: CEO Perception of CMO Performance and Marketing Is Improving
Blue Cross Blue Shield CMO on Post-Pandemic Marketing, New Audience Channels and Regional Targeting
Brands Are Tapping First-Party Data Strategies Post Third-Party Cookies
Brands on Fire: Dos Equis’ College Football Tailgate Throwdown Campaign
2023 Top Women in Marketing Honorees Revealed
Five Ways to Boost ROI Through CTV and OTT Advertising
Marketers on Fire: Gatorade Chief Brand Officer Shares Gen Z Marketing Playbook
Optimizing Paid Media Holiday Marketing Campaigns: Strategies for Success
How Marketers Are Using Generative AI Tools a Year After ChatGPT’s Debut
The 2024 Agency Elite Top 100 From PRNEWS
Marketers on Fire Roundup: CMOs at MetLife, Dickies, Walgreens, UScellular and Anywhere Real Estate
Multicultural Marketing: Technology Tools for Marketers to Reach Diverse Audiences
How Cotopaxi Approaches Brand-Building at Scale Through Impact-Driven Partnerships
Four Considerations for Building a Company-Wide AI Guidance Policy
Anthropologie CMO on Becoming Digitally-Proficient, Courting Younger Audiences and Creative Diversification
Discover CMO on Taking a Collaborative Approach to its ‘Especially for Everyone’ Brand Platform
Click here to view the 2023 winners!