“Beyond: Two Souls” Promo Gets Slammed

Posted on by Chief Marketer Staff

(Wall Street Journal) Rachael Dodes
Two-SoulsThis blog post takes on a promotion piece Dodes received to spark her interest in writing about “Beyond: Two Souls,” a Sony PlayStation video game starring, via motion-capture, Ellen Page and Willem Dafoe. But the promo backfired and caught the ire of Dodes for a few reasons, including sending it the day after Earth Day. “Just plain idiotic,” she says. And the backlash isn’t over yet. She has numerous questions into the PR firm that sent it, so you can be sure we’ll hear from Dodes again. Find out what happened.

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