Beyond the Big Data Hype

Posted on by Chief Marketer Staff

By Gary Drenik (Forbes)

Every day, someone is extolling the latest big data breakthrough, usually from a hypertargeting of online or social behavior. But does it have any real relevance to business? And is the information even accurate?

This article from Forbes looks at the challenges of shifting through all that information to create a model relevant to encourage more online targeted media buying.


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