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LinkedIn Introduces CTV Ads for B2B Marketers to Target Audiences Off-Platform
How the Cookie Impeded Digital Advertising—Plus Considerations for Replacements
The Benefit of AI Tools From a Consumer Data and Analytics Perspective
IAB’s 2024 State of Data Report: Tackling Data Quality and Signal Loss
Why OkCupid Tapped ChatGPT to Write In-app Matching Questions
4 Practical Questions to Ask About AI’s Marketing Applications
Marketing Is Not a Foreign Language
Gartner Hype Cycle Downgrades CDPs in its Evaluation of Emerging Tech
Five Things B2B Marketers Can Do to Succeed Without Cookies
A Programmatic Approach to B2B Advertising in 5 Steps
2024: The Year of Compliance, Media Minefields and Marketing ‘G-Jail’
How To Get More Bang For Your Buck With a Retail RFP
When AI-Generated Customization Goes From Personalized to Creepy
LinkedIn Live: Talking Emographics and the CMO Role with Anywhere Real Estate CMO Esther-Mireya Tejeda
2024 Edelman Trust Barometer: Rapid Innovation Leads to Public Distrust and Polarization
Boathouse Survey: CEO Perception of CMO Performance and Marketing Is Improving
Ethical GenAI: How Marketers Can Confront Copyright Issues, Misinformation and Bias
Blue Cross Blue Shield CMO on Post-Pandemic Marketing, New Audience Channels and Regional Targeting
Marketers on Fire: Kelly Calabria, Chief Marketing and CSR Officer at Blue Cross Blue Shield, North Carolina
Leveraging Incrementality Testing to Supplement AI-Based Measurement Platforms
Brands Are Tapping First-Party Data Strategies Post Third-Party Cookies
United Airlines EVP of Communications and Advertising Discusses Integrated Comms Strategies
Cookie Deprecation: Chrome Set to Activate Tracking Protection for Select Users on Jan. 4
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