Best Buy Launches Free Fantasy Football Game

Posted on by Chief Marketer Staff

Best Buy Co., Inc. has launched its first-ever online fantasy football game, in conjunction with Fanball.com, giving players a chance to win more than $20,000 each week in consumer electronics and entertainment prizes from the home entertainment retailer.

In addition to the game being promoted on the Best Buy Web site, pre-season draft kits with descriptions of the various fantasy football games will be distributed at stores nationwide beginning Aug. 22, Best Buy spokesman Jay Musolf said. The program is run by in-house staff.

Musolf added that in-store appearances by current and former NFL players at select stores will also be used to create a buzz around the contest. He added that aspects of the contest will be used in the company’s September promotion plan, which has not been announced.

“We’ve created a compelling fantasy football game for Best Buy’s customers,” said Paul Charchian, publisher of Fanball.com. “Fantasy football continues to grow in popularity and by offering a free game this new site brings the competition to even more sports fans.”

Registration and team selection for the program runs through Sept. 9, the opening weekend of the NFL season, at www.bestbuy.com/fantasyfootball. The game will run during the pro football regular season. There also will be a separate playoff competition during the three weeks of pro football’s postseason in January 2005.

The game will include weekly roster selections and a salary cap element that changes player values weekly, offering totally new game strategies each week. The game also will feature exclusive strategies and tips with weekly tips from Sean Salisbury, ESPN analyst and former NFL quarterback, available online.

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