How Ballard Designs, Georgia Aquarium Use Social to Drive Digital

Posted on by Patty Odell

Social data has many important uses, but none more important than using that data to engage customers during the lifecycle journey from engagement to purchase to repeat purchase to retention.

digital marketingThe data is rich—age, relationship status, education, what kind of food and beverage the consumer likes, the brands of apparel they wear, the movies they see, the music they listen to, the sports they follow and the hobbies and leisure activities they like such as hiking or camping. In addition, there is a rich and tagging social history as well as content and brand campaign participation, among other data.

Millions of people visit social media sites every day, but many businesses still struggle with how to capture these interactions and use them to drive more personalized marketing. With the right tools and tactics, though, savvy marketers can integrate social into their broader digital marketing strategy and produce fantastic results.

Join us to learn the “5 Keys for Using Social to Drive Digital Marketing” (You may not have thought of) during the free webinar Oct. 7 at 2 pm.

Brian Stanga, product marketing manager at Silverpop, an IBM company, and Adam Lazzara, vice president, solutions consulting, Shoutlet, teach you, through a case study from Ballard Designs how it gathered social data, rewarded loyalty fans and drove sales. You’ll also follow the Georgia Aquarium’s journey through a comprehensive case study from acquisition through loyalty, renewal and reactivation for members, non-members and donors.

This webinar is packed with lessons to learn about using social to drive digital marketing and how to deepen your overall customer knowledge with lead scoring using profiles and behavior to determine routing and communications strategies.

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