Baja Fresh Sweeps Touts The Terminal

Posted on by Chief Marketer Staff

Baja Fresh is using a sweepstakes to promote the release of the film The Terminal.

The sweepstakes, which ends June 30, offers the grand-prize winner a private screening at a local theater with 50 friends. Ten first-place prizes are Carta Baja Fresh gift cards worth $100. Participants enter the sweeps at www.bajafresh.com.

A replica of a Baja Fresh restaurant had been constructed on the set of the DreamWorks film and was incorporated into the movie’s plot. Baja Fresh also fed the cast and crew each day for lunch during filming in Palmdale, CA.

Tom Hanks and Catherine Zeta-Jones star in The Terminal, the story of a visitor to New York from Eastern Europe who gets stranded at Kennedy Airport and falls in love with a flight attendant. The movie hits theaters Friday.

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