Back-to-School Marketing Underway to Fight Uncertainty
(New York Times)
Kids are not going to be happy about this, but its a CMO and retailer reality. The tenuous state of the economy is a major reason for the earlier arrival of back-to-school campaigns. The goal is to encourage purchases now because of uncertainty over what the future may bring. Office Depot is partnering with One Direction; Teen Vogue Magazine is heralding an August Shopping Day. Get the details here.
