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The Importance of the Hub-and-Spoke Model for B2B Social Media

By Jul 31, 2013

Jon Reed (diginomica)

B2B social mediaB2B companies are struggling to tap into the full potential of social media platforms, and that’s probably because many of these companies merely blast their messages through these channels. The correct approach is using social media to “extend conversations and pull audiences into a content-rich website with plenty of lead conversion opportunities” —in other words, a hub-and-spoke model. This means blogging, as hard as it might be, is of utmost importance.

  • http://www.callboxinc.co.uk/ Oliver Scott

    Networking consists of numerous models but I believe the hub-and-spoke is best in performing b2b endeavors, even if it is used primarily for airlines. Because the hub is at the center, spokes are easier to interact with because of monitoring performance especially when it comes to content writing (you get clear profiles of your target market, thus, contributing to easier profiling).