Chief Marketer recently talked with Lindsay Resnick, CMO of KBM Group: Health Services, to get his thoughts on the impact of healthcare reform on B2B healthcare marketers.
CHIEF MARKETER: What is the biggest challenge that healthcare reform poses to B2B marketers in the healthcare space?
RESNICK: Different companies are in different places. Some hope it will get repealed, and some hope the election will change things. But pretty much all healthcare marketers realize that healthcare is transitioning into a retail marketplace.
CM: How so?
RESNICK: There are still about 169 million people who get insurance through their employer. But, there are also 18 million under the age of 65 who purchase insurance themselves. More and more of the decisions are being made by individuals