MITX and HubSpot have formed a partnership to unify their FutureM and Inbound conferences this September 15-18 at the Boston Convention & Exhibition Center.
“We wanted to create synergy for marketers coming into the area,” says Amy Quigley, president, MITX—the Massachusetts Innovation and Technology Exchange. Quigley has been a marketer in the Boston area for 20 years, and was most recently with Mylan Health.
“Time and budgets are limited as to how many events people can attend today, and we wanted to give people access to more content and add value,” she continues. “And since Inbound brings in a lot of marketers from across the globe, that gives our northeast marketing contingent greater networking opportunities.”
Attendees who register for FutureM will have access to HubSpot’s Inbound keynotes, such as Martha Stewart and David Meerman Scott. They’ll also be able to participate in networking events, like the Inbound Rocks concert featuring a national recording artist.
Folks who are registered for Inbound will have access to the 12 tracks of sessions at FutureM, such as ecommerce, start-up review, social media, B2B, customer mobility and innovation. Speakers will include Ann Hanley, chief content officer of MarketingProfs, and Penry Price, vice president of global sales and marketing solutions at LinkedIn, who will also be a featured presenter at Chief Marketer’s B2B LeadsCon Summit in August.
“FutureM has really evolved into an event bringing marketing and technology together,” says Quigley. “It drives discussions on what marketers should be thinking about now and in the future.”