Chief Marketer Network: PROMO DIRECT MULTICHANNEL MERCHANT

Subscribe To X





HOME > B2B > SOCIAL

Social

B2B Marketing Trends in 2014

It’s almost tragic how so many B2B marketers still just rely on the old formula of trade shows, advertising in industry publications, catalogs/direct mail and a captive sales force or distributor ne

Read and Discuss

content-thinking

Article

Apr. 01 2014




Content Sharing Impacts Vendor Selection: Study

B2B buyers are increasingly relying on third-party information to help make purchasing decisions, according to new research from the CMO Council.

More...

 
crystal-ball

Article

Jan. 25 2014




Brilliant B2B: Big Brands Struggle to Understand SMB Market 1

Two out of three big brands are planning to increase their investment in targeting SMB customers over the next one to three years.

More...

 
social-bubble-crop

Article

Jan. 21 2014




Social Media Listening Helps Qualify B2B Leads 1

Social media monitoring can help B2B marketers determine if a target company is indeed a good prospect to buy their product or service.

More...

 
consumer reviews

Article

Jan. 14 2014




Treating B2B Social Like an Online Trade Show 1

Think back to the last trade show you attended. You were communicating just by being there. Social is the same concept.

More...

 
cat-new-year-355

Article

Jan. 14 2014




B2B Marketing Trends in 2014 8

Seven key factors will propel B2B marketing change in 2014, including increased digital testing, access to better data and the emergence of video.

More...

 
air-new-zealand

Article

Nov. 13 2013




Solving the Big Data Challenge 1

When confronted with ever more complex customer journeys and so much data, a marketer’s task can be daunting.

More...

 
Checkmark

Article

Nov. 11 2013




Socializing Data – The Marketing Game Changer

Everyone is talking about big data and social influence as the new Promised Land, but finding and proving the true value is a challenge.

More...

 
JustinTimberlake595

Article

Oct. 31 2013




What Justin Timberlake Can Teach B2B Marketers

B2B marketers have a growing affinity for social media but still lack confidence in any social network not named LinkedIn. Some super advice here.

More...

 
landing pages

Article

Oct. 16 2013




BrandSnap Analyzes Value of Social Engagement

No one brand dominates all social platforms, but those who do succeed know the value of content, according to insights from KBM Group’s BrandSnap platform.

More...

 
influencer marketing

Article

Oct. 08 2013




What You Should Really Measure in B2B Social 5

B2B social marketing is measurable. It does deliver results—if you know what to look for and where.

More...