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Olympic Sponsorship Helps USG Leap Rebranding Hurdle

USG Corp may not exactly be a household name, but chances are good that you live in a house created from its products. Read and Discuss

content maze

Article

Oct. 01 2014




B2B Marketers Creating More Content Than Ever: Report

Of the 86% of B2B marketers who are doing content marketing, only 38% feel they are effective at it.

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video content marketing

Article

Sep. 15 2014




Creating B2B Video to Support the Buyer’s Journey

Most B2B marketing videos don’t support the buyer’s journey because they are product-centric.

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bizo-webinar-screenshot

Article

Sep. 15 2014




Demand Gen Tips: How to Follow the New Buyer’s Journey

In today’s world, B2B marketers can no longer focus on lead gen to support the sales pipeline.

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B2B

Article

Sep. 15 2014




Key Differences Between the B2B and B2C Mindset

The lines may have blurred but there are still key differences between B2C and B2B buyers.

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Lead_Generation595

Article

Sep. 04 2014




Marketers Contributing More to Sales Pipeline

A report from Bizo and Oracle shows many B2B marketers are contributing up to 20% of their company’s new leads.

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social media

Article

Sep. 03 2014




Six Tips for Better B2B Social Marketing 1

Here’s what some of the experts at BMA2014 had to say about B2B social marketing.

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Article

Aug. 18 2014




Chief Marketer’s Annual B2B Lead Gen Survey

It’s no surprise that online channels are showing the largest growth for B2B lead generation in 2014. Download this special report for our exclusive survey results and discover: The increasing role of social media for B2B lead gen How and why email continues to be an important lead gen tool What marketers see as their […]

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USG print ad

Article

Aug. 06 2014




Olympic Sponsorship Helps USG Leap Rebranding Hurdle

USG’s fortunes are on the rise, thanks to a rebranding effort that relied heavily on an Olympic sponsorship and internal advocates serving as ambassadors for the brand.

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b2b_lc_cm_homepage_feature_pic

Article

Jul. 10 2014




B2B LeadsCon and LeadsCon NY: Speaker Previews

Check out these preview interviews with some of the stellar industry experts lined up to speak at B2B LeadsCon and LeadsCon NY.

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Article

Jun. 27 2014




The Secret to Edmunds Optics’ Social Boost

LinkedIn advertising and posts catering to customers’ inner geek have boosted social traffic for optical component manufacturer Edmund Optics.

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