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Lead Generation

Olympic Sponsorship Helps USG Leap Rebranding Hurdle

USG Corp may not exactly be a household name, but chances are good that you live in a house created from its products. Read and Discuss

video content marketing

Article

Sep. 15 2014




Creating B2B Video to Support the Buyer’s Journey

Most B2B marketing videos don’t support the buyer’s journey because they are product-centric.

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bizo-webinar-screenshot

Article

Sep. 15 2014




Demand Gen Tips: How to Follow the New Buyer’s Journey

In today’s world, B2B marketers can no longer focus on lead gen to support the sales pipeline.

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B2B

Article

Sep. 15 2014




Key Differences Between the B2B and B2C Mindset

The lines may have blurred but there are still key differences between B2C and B2B buyers.

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Lead_Generation595

Article

Sep. 04 2014




Marketers Contributing More to Sales Pipeline

A report from Bizo and Oracle shows many B2B marketers are contributing up to 20% of their company’s new leads.

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social media

Article

Sep. 03 2014




Six Tips for Better B2B Social Marketing

Here’s what some of the experts at BMA2014 had to say about B2B social marketing.

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Crumpled question marks heap

Article

Aug. 25 2014




Why B2B Marketing Won’t Succeed Without Sales

The sales cycle may have moved online, but that doesn’t change how we should be thinking about selling.

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the number four

Article

Aug. 25 2014




Four Features Every Product Demo Should Have

You only get one chance to make a first impression, so when you get the opportunity to get in front of a prospect you don’t want to blow it.

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Article

Aug. 18 2014




Chief Marketer’s Annual B2B Lead Gen Survey

It’s no surprise that online channels are showing the largest growth for B2B lead generation in 2014. Download this special report for our exclusive survey results and discover: The increasing role of social media for B2B lead gen How and why email continues to be an important lead gen tool What marketers see as their […]

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USG print ad

Article

Aug. 06 2014




Olympic Sponsorship Helps USG Leap Rebranding Hurdle

USG’s fortunes are on the rise, thanks to a rebranding effort that relied heavily on an Olympic sponsorship and internal advocates serving as ambassadors for the brand.

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arrows-up-wall

Article

Aug. 06 2014




Focus on the Customer, Not Yourself, in Inbound Marketing 2

How have your customers changed and how have you responded?

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