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B2B Events

At Events, the Trend is Mobile: 5 Tips

By Uzair Dada The era of “mobile” being a nice to have at events is over. Mobile has emerged as a fundamental and increasingly critical component of the overall event experience for marketers w

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mobile at events

Article

Jan. 15 2014




At Events, the Trend is Mobile: 5 Tips 1

How can brand marketers stay ahead of the curve when it comes to the mobile event craze? Here are five helpful tips to consider:

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Article

Jan. 14 2014




B2B Marketing Trends in 2014 8

Seven key factors will propel B2B marketing change in 2014, including increased digital testing, access to better data and the emergence of video.

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marcus

Article

Aug. 21 2013




Not All Customers Are For You: Prospecting 101 3

When prospecting, remember that just because someone is interested in your business doesn’t necessarily mean they’re right for you.

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wake-forest

Article

Aug. 07 2013




Event Helps Wake Forest Baptist Medical Center Build Buzz for Research Facility

A grand opening event helped Wake Forest Baptist Medical Center create buzz for a new biotech research laboratory and build brand with established and potential donors.

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b2b-logo-new

Article

Aug. 02 2013




Learn the Latest at B2B LeadsCon

Check out these interviews with featured B2B LeadsCon presenters.

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Mar. 18 2013




Taking B2B Trade Shows on the Road

Mobile road shows are one way B2B marketers can get their brand in front of audiences in a controlled environment.

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Mar. 18 2013




Social Helps Raytheon Build B2G relationships 1

Raytheon CMO Pam Wickham shares ways defense contractor Raytheon is building B2G relationships in social media.

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Dec. 14 2012




Improve Online Events By Tracking Attendee Behavior

Using modern webcast and virtual environment technology, you can track attendance, run surveys and and pose questions during the event to keep attendees engaged. But what if you could track their actual behavior?

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Article

Sep. 24 2012




The Look-at-Me Season 1

A lot of exhibitors bend over backwards to get the attention of attendees

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Blog

Sep. 13 2012




10 Common B2B Marketing Mistakes You Can Dodge 1

Having a silo mentality, ignoring the frequency of your communications, and underleveraging media partnerships are just a few of the mistakes made by B2B marketers.

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