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How to Optimize Your Email Subject Lines: 4 Ideas

By Oct 02, 2013

Margaret Farmakis (Return Path)

Email subject linesSubject lines might not be the most exciting topic in the world, but the fact of the matter is that subject lines are the “catalyst for email response and engagement.” Marketers can’t afford to ignore them in favor of the sexier elements of email campaigns. Incorporating special characters is just one of four key tips for optimizing your email subject lines.